Digital Marketing Resources for Small Businesses. See our Youtube channel for training modules on many digital marketing topics.
Website Builders/Content Management Systems (CMS):
Free and low-cost applications/tools for building websites and managing social content and your business.
Find out more:
Digital Marketing:
Search engine optimization (SEO) and search engine marketing (SEM) are strategies to increase your rankings on search engines like Google so you can be more seen and drive more traffic to your website or store. Below tools can help you find relevant key words and increase visibility.
- Moz Tool (Keyword research)
- Ahrefs
- Google Keyword Planner
- KW Finder
- Google Ads
Find out more:
e-Commerce:
Tools that can help you sell online and manage sales activities e.g. logistics, delivery, payment processing, etc.
- Shopify
- WooCommerce
(Can be used with WordPress – Manges delivery, payments, logistics and much more) - BigCommerce
- OpenCart
(FREE E-commerce Shopping Cart System)
SEO & SEM:
General digital marketing tools that can help you track who is visiting your website and how they are using it (user behaviour), manage email marketing campaigns, build brand awareness and tell your story online (what is your business is about).
- Google Analytics
- Mailchimp
- Mailjet
- Hotjar
(Analyzes customer experience, web analytics, and much more)
Find out more:
Online Visibility:
Tools and platforms that can help customers find you more easily online and build your brand awareness.
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Content Creation:
Tools to help you create unique and engaging content e.g. visuals, pictures, infographics, animated videos, posters, or any sorts of predesigned graphics.
- Canva
- Stencil
- Www.Easel.Ly (
Infographic Builder) - Pixabay
(Free high-quality pictures Website) - Shutter Stock
(Free high-quality pictures Website) - Unsplash
(Free high-quality pictures Website)
Social Media Marketing/Management:
All-in-one tools to help you plan a social media schedule ahead of time to maximize engagement, automate posts and manage the analytics and performance of multiple social accounts all at once.
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Website Audit:
Website audit tools allow you to see if your website is user–friendly, how the overall user experience is, if your website is SEO optimized, what kind of traffic you have, and how can you improve your website’s navigation and performance.
Data Privacy:
Data privacy protects personal, business and customer information. Effective data protection allows you to control who can access and share your company’s data and prevents data hacking.
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Market Research & Trend Discovery
Market research tools help you gain a deeper understanding of the competitive market by discovering new trends and opportunities related to your products & services.
- Buzzsumo
- Google Trends
- Trend Hunter
(Identifies new and popular trends and provides info on consumer insights.) - Think With Google
Find out more:
