October 2017

Downtown Milton Business Improvement Area


Board of Director’s Meeting

Wednesday, October 11, 2017

Location: Milton Chamber of Commerce Boardroom

6:30 p.m.


In attendance: Colin Best, Sara Bergsma, John Silva, David O’Connell, Valerie Nicholson, Margaret Lara, Troy Newton, Jennifer Beaver, Rachel Shuttleworth

Regrets: Mike Boughton, Eric Chabo


Call to order: 6:40 p.m.


Review of Previous Minutes

MOTION to accept previous minutes: Colin, Seconded by Sara


Declaration of Pecuniary or Conflict of Interest



Welcome new Board members – Troy and Jennifer


Treasurer’s Report

  • September financial report based on estimates
  • Spending is on track and as expected for September
  • Some expenses coming in related to Halloween event


MOTION to accept Treasurer’s report by Colin, Seconded by Val


Council Report


  • Bridge work behind Carriage Square is delayed
  • Bronte St. S. repair work is being completed now – that will hopefully divert some of the through traffic off Main Street
  • Overview of Future Urban Structure – Town of Milton’s plans for land development in specific areas of Milton
  • 401 on/off ramp at Tremaine is proposed for 2021



  • Work underway on next Regional Plan – this prepares the region for an additional 200,000 people (Milton & Halton Hills)
  • New hospital expansion opened October 1 – could add up to 1,000 new jobs


MOTION to accept Council Report by Val, Seconded by Sara


ED Report – October 11, 2017



  • Around 25 people attend the AGM including business owners, property owners, partners, etc.
  • 2018 budget approved
  • Lots of positive feedback from the event
  • Motions put forward for BIA to explore or consider various other items – updates to come
  • Consider doing another member check-in type event half way through the year



  • Clean up of member database currently underway – lots of progress made do date but more time is required to complete the project (some time is being spent on engaging and educating members that have not been involved in the past)
  • MOTION to put an additional $1,500 into the member database update by Colin, Seconded by Val


Government Relations

  • No updates


Vacancy Rate September 2017

  • 9%
  • OBBIA vacancy average is 9.7%


BIA Marketing and Exposure

  • Recent – Recognized the 53 BIA members that won Milton Choice Awards (ad in Milton Canadian Champion, exposure on social media and website)
  • Ongoing exposure through Champion, Snap’d, etc.


Social Media Stats Q1 Q2 Q3 Q4
Website (unique visits) 9,293 11,330 TBD (new site)  
Website (page views) 16,040 20,740 TBD (new site)  
Facebook (likes) 2,792 3,002 3,209  
Twitter (followers) 3,272 3,399 3,495  
Instagram (followers) 1,268 1,396 1,462  



Downtown Milton Street Festival

  • Waiting for new proposed logo from Town Communications Department
  • BIA Board to submit a letter to Council to express support for staff’s recommendation to increase the Town’s Street Festival budget by $10k in order to have a closer at the event (inform them that the BIA has increased it’s funding for the event by $6,000)
  • Review of festival revenue sources to ensure we reach target revenues for 2018


Tiny Tot Trick or Treat in Downtown Milton

  • Event scheduled for October 28, 10 a.m. to 12 p.m.
  • $3,200 in sponsorship confirmed to date
  • Fundraising component for Milton District Hospital Foundation at the event


Holiday Street Market

  • Approval received from Town on hosting the event (Special Event Permit)
  • Continuing to work with the Town on some items related to the event
  • Dates: December 2, 9 and 16, 12 p.m. to 7 p.m.
  • Working on formal agreement between BIA and Vaulted Inc. – roles & responsibilities, payments, etc.
  • Lots of interest in the media and social media on this event
  • Many members are excited about this market, have received complaints from a couple
  • Info sessions for BIA members planned for Friday, October 13 (8:30-10:00 a.m.) and Monday, October 16 (6:00-7:30 p.m.) – seeking board members that are able to join (1 per session)
  • Consider Fairgrounds for parking (about 2,000 spots)


Other upcoming activities:

  • Farmer’s Market wrapped up October 7
  • Santa Claus Parade – Sunday, November 19 (BIA will be a Gold level sponsor)
  • Ongoing promotion of community and member events and activities



Gardens, flowers

  • Flowers removed early October
  • 2017 marks the end of the current 3-year contract. Will begin RFP process for the next contract (3 or 5 year contract)


Wreaths, Electrical, Banners

  • Sourcing contractor to do electrical work (check or repair 6 poles) and possibly support with mounting wreaths and replacing selected banners
  • This work needs to be completed by mid-November


Member Engagement

  • Chamber’s 2017 Community Awards Nominations: deadline is October 19
  • Suggestions for nominations (categories are: Business Person of the Year, Business of the Year, Citizen of the Year, Entrepreneur of the Year, Joyce Hagevik Volunteer of the Year, Lifetime Achievement Award)


MOTION to accept ED Report by Val, Seconded by Sara


Meeting adjourned at 8:25 p.m.

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