December 2017

Downtown Milton Business Improvement Area


Board of Director’s Meeting

Wednesday, December 13, 2017

Location: Splice Bar & Grill

6:30 p.m.


In attendance: Sara Bergsma, John Silva, David O’Connell, Valerie Nicholson, Troy Newton, Eric Chabot, Mike Boughton, Colin Best, Rachel Shuttleworth

Regrets: Eric Chabot, Jennifer Beaver, Margaret Lara,

Call to order: 6:45 p.m.


ED’s Report


  • Posting is up for Events & Communications Coordinator (full-time position)
  • Sponsorship deck to be launched in January


BIA Marketing and Exposure

  • Coverage last month on Tiny Tots Trick or Treat event
  • Holiday Street Market coverage and exposure through various outlets



Holiday Street Market in Downtown Milton

  • December 16 is the final week of the market
  • Positive and constructive feedback from the general public and members
  • In general, retail stores and restaurants are more likely to see an increase in sales during events than salons, spas and barber shops
  • Concerns from members are mostly related to parking
  • Market provides increased opportunities for exposure for all businesses and attracts people to the downtown
  • Suggestions for improvement: more festive music, give more of a Christmas ‘feel’ to the event, improve promotion and organization of Amazing Race, consider lights for wreaths (social, flood lights, string lights)
  • Organizers continue to make tweaks and improvements to the market each week based on lessons learned and feedback received
  • We will be surveying BIA members following the final market day to collect their feedback and find out what impact the market had on their businesses


Other events

  • December 11 – Miracle on Main
  • December 31 – Ring in the New Year with Mayor Gord Krantz
  • January 1 – Milton New Year’s Day Levee
  • February 16 – Mayor’s Breakfast


Treasurer’s Report

  • Currently there is a $35,000 surplus
  • Expecting more expenses than average for this December


Council Report

  • Downtown Milton Street Festival, including the $10,000 increase, was passed by Council in early December


Meeting adjourned: 9:15 p.m.

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